Certified Marketing & Sales Professional [CMSP] Self Paced

The Certified Marketing & Sales Professional (CMSP) course is designed to equip individuals with the knowledge, tools, and strategies necessary to excel in the dynamic fields of marketing and sales. This comprehensive program covers essential aspects of consumer behavior, competitor analysis, market segmentation, brand positioning, and the development of impactful marketing strategies. Participants will also explore advanced sales techniques, account management, and analytics, preparing them to navigate modern marketing and sales challenges effectively. Through interactive modules and practical case studies, the CMSP course enables professionals to drive customer engagement, optimize sales performance, and achieve business success.

- Introduce the foundational principles of marketing and sales.
- Develop an understanding of consumer behavior and decision-making processes.
- Equip participants with skills to conduct competitor analysis and market research.
- Teach strategies for effective market segmentation and targeting.
- Explore methods for brand positioning and differentiation.
- Provide insights into the development of comprehensive marketing strategies.
- Strengthen skills in key account management and relationship building.
- Enhance capabilities in sales call management and customer interactions.
- Develop competencies required for success in marketing and sales professions.
- Equip participants with tools for monitoring, analyzing, and optimizing marketing and sales performance.

M-1: Introduction to Marketing & Sales

M-2: Consumer & their Buying Behavior

M-3: Competitor Analysis

M-4: Targeting & Market Segmentation

M-5: Brand Positioning

M-6: Marketing Strategy Development

M-7: Key Account Management

M-8: Sales Call Management

M-9: Competencies for Marketing & Sales Profession

M-10: Monitoring & Analytics in Sales & Marketing

Pre-Course Assignment

10 Practical Focus Module
02 Reference Book
Post Completion:
- Electronic Certificate
- Digital Badge via Credly.com
- Printed Certificate available

Consumer Behavior Analysis:

Ability to understand and predict consumer preferences and behaviors.

Market Research Expertise:

Skills to gather and interpret market data for informed decision-making.

Competitor Analysis:

Proficiency in identifying and analyzing competitors to gain a strategic advantage.

Brand Positioning:

Capability to position brands effectively in competitive markets.

Key Account Management:

Expertise in building and maintaining relationships with high-value clients.

Sales Call Management:

Skills to conduct successful sales calls and close deals efficiently.

Marketing Strategy Development:

Proficiency in creating and implementing strategies to achieve marketing objectives.

Performance Analytics:

Ability to analyze marketing and sales data to optimize performance and achieve goals.

Upon completing this course, participants will be able to:
Articulate the key concepts and practices of marketing and sales.
Analyze consumer behavior to create customer-centric strategies.
Conduct thorough competitor analyses to identify market opportunities.
Develop and implement effective market segmentation and targeting strategies.
Position brands effectively to enhance market presence and customer perception.
Design impactful marketing strategies aligned with business objectives.
Manage key accounts to build and maintain strong customer relationships.
Conduct professional sales calls and handle objections effectively.
Apply modern marketing and sales competencies to meet organizational goals.
Utilize analytics to monitor and improve marketing and sales performance.

Features:

Duration: 4 Months
Short Video Materials: Yes
Mode of Learning: Self-Paced

Exam Method:

Number of Exams: 01
Number of Questions: 50 MCQ Questions
Duration: 60 Minutes
Total Marks: 100
Pass Mark: 70%

Assignment:

Total Assignments: 05
01 Pre-Course Assignment (Learning Purpose)
03 Class Based Assignment
- Total Marks: 100
- Pass Mark: 70%
01 Capstone Projects
- Total Marks: 300
- Pass Mark: 70%

Name: Grace Muthoni
Designation: Team Leader
Country: Kenya
"The Certified Team Performance Expert course gave me practical tools to enhance team collaboration and productivity. I particularly loved the modules on conflict resolution and team motivation. This course has truly transformed how I lead my team!"

Name: Sipho Khumalo
Designation: Operations Supervisor
Country: South Africa
"This course was a game-changer for me as a leader. It helped me understand team dynamics and how to foster a culture of accountability and trust. The strategies shared are applicable to any organization looking to improve team performance."

Name: Kwabena Agyeman
Designation: Project Coordinator
Country: Ghana
"The CTPEx course provided me with actionable insights on setting clear goals and improving team alignment. The emphasis on performance measurement and coaching was particularly helpful. I’m now better equipped to lead my project teams effectively."

Name: Fatima Abdoulaye
Designation: Human Resources Officer
Country: Nigeria
"This course taught me how to identify and address performance gaps within teams. The practical exercises and real-life case studies were incredibly relevant to the challenges we face in Africa. It’s a must-have certification for anyone managing teams."

Name: Tinashe Nyasha
Designation: Department Head
Country: Zimbabwe
"The Certified Team Performance Expert course exceeded my expectations. It offered valuable strategies for team building, enhancing communication, and driving results. The tools I gained are already making a positive impact in my department."

Certified Marketing & Sales Professional [CMSP] Self Paced